In this case, the stimuli are moving so fast that they cannot register them. Often, subliminal stimuli appear as visual images that are flashed in between other images. Your subconscious understands these stimuli, but you are not aware that they are registered. So there are two messages that are cleverly hidden in the logo. Where is the subliminal message in a logo that you’ve seen a million times already? How about the arrow pointing from ‘a’ to ‘z’, conveying to you subconsciously the fact that Amazon literally has anything you’re looking for? Furthermore, the arrow represents a smile, subliminally encouraging you to feel good about the brand. Having established that subliminal advertising is still in use, let’s explore subliminal advertising examples. Advertising and corporations have tried to harness their potential despite the jury being out on their efficacy. However, the effect lasts only for a very short period, and even then, it only has a marginal effect. In some double-blind studies, however, embedded images appear to influence behavior and actions. However, placebo effects are often at play when they do make a difference for people. Subliminal messages are believed by some to work wonders. It is still inconclusive whether subliminal messages can really persuade people to do or want things they wouldn’t otherwise want.

Subliminal messages images